How LIVR Fooled the World (And Why the World Probably Deserved It)

One of the hottest new apps set to debut this week at SXSW, that annual intermingling of tenuous ideas and easy money, was LIVR, a social network exclusively for drunk people. Media and investors alike lined up to laud it. The only problem? As we first reported yesterday, LIVR was an elaborate hoax. Now it's time to meet who was behind it.